If you’ve tried hundreds of exercises to define your niche and target audience (hey, you even know what drink they’d order at the local coffee shop), but you don’t know how to boil all that down into concise messaging you can use on your website…
If you wish that someone would tell you exactly what to write to make your audience want to sign up to your email list or buy your product or service…
Then this mini-course is for you.
With this comprehensive mini-course as your guide, you'll discover the secrets to writing effective words for your website so you can build a successful and profitable brand online.
That can mean a lost chance for you to make a sale or gain a new email subscriber. Even worse — a lost chance for you to impact that person’s life and share your valuable message with them.
In his recently published book This Is Marketing, Seth Godin writes that marketing is most effective when we understand “our customers’ worldview and desires so we can connect with them.”
If the words on your website are not in tune with your target audience's worldview and desires, all of your marketing efforts will fail.
But how do you know what words to write to connect and engage with your audience?
Maybe you're on the fifteenth revision of your homepage or about page, and you're worrying: "Should I have written more? Or less? Or used different words?"
Or maybe you're completely overwhelmed and don't even know how to get started.
Are there easy fill-in-the-blank templates you can follow?
The answer is yes.
✔ Discover the crucial elements for a powerful homepage and about page that make an emotional connection with website visitors (and make you stand out online!)
✔ Get the exact fill-in-the-blank templates top bloggers and businesses follow to make their website pages resonate with their target audience
✔ Discover the proven formula for telling a compelling “about page” story that communicates your personality, displays your expertise, and turns website visitors into loyal fans
✔ Get the pro copywriting strategies for crafting irresistible headlines and calls to action, delighting your readers with captivating storytelling, and effectively communicating your message
- A message from your instructor
- How to use this course
- Website Resources & A Note About Affiliate Links
- Before we begin...
- The 5-Second Test
- The "Above the Fold" Template
- Step 1 - Craft a Compelling Headline
- Headline Templates
- Step 2 - Power Up Your Headline With Explanatory Text
- Step 3 - Include a Call to Action
- Step 4 - Display Proof of Authority
- Above-the-Fold Worksheet: Download & Print PDF
- What's next? Below the Fold
- How to Write a Compelling About Page
- The About Page Template
- Step 1 - Craft a Captivating Headline
- Step 2 - Start a Conversation: The Compelling Intro
- Step 3 - Include a Call to Action
- Step 4 - Share Your Creation Story
- Step 5 - Include a Final Call to Action
- About Page Worksheet: Download & Print PDF
- A 5-Step Checklist for Writing Captivating Website Copy
- Step 1 - Make it all about your reader
- Step 2 - Write for scanners
- Step 3 - Keep it simple and specific
- Step 4 - Follow the Purple Cow Principle
- Step 5 - Test, test, test
- More resources for you
- Before you go...
You keep getting notifications on your phone that someone just bought your product or booked your service.
Best of all, because your messaging is now clear and confident, you're able to help more people.
If you’ve had enough of late nights spent agonizing over how to write compelling words, and you’re ready to find out the right way to do it, then this is it!
This is the solution you’ve been looking for that will help you take your writing to the next level.
Let’s get started right now.
Hi! I’m Nicole Bianchi. I’m a published writer and professionally trained copywriter.
For over ten years, I've worked as a web designer and copywriter, helping my clients build beautiful and professional websites and reach their audience online. I've worked with all types of clients: a lawyer, a pastor, an educational non-profit, an author, a food blogger, just to name a few.
My website nicolebianchi.com is ranked one of the top 100 best websites for writers by The Write Life. I’m also a top writer on Medium.com where I have a following of over 13K and run the publication Copywriting Secrets.
Through my blog posts and online courses, I share writing and copywriting strategies that will help you get your message out to the world.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase and don't believe you've learned how to write amazing website copy, contact me in the first 3 days and I'll give you a full refund.
What kind of course is this? Audio, video, text?
All of the lessons are text. There are also PDF worksheets you can print out or download onto your computer.
Will this be effective for a fiction writer's website?
Absolutely. I've used the templates in the course to design a website for an author. Now, I do use a lot of examples of business websites in the course, but if you're selling books on your website as a fiction writer, then you're running a business too. The copywriting principles the templates are based on will be effective for your website.